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About the Case

Brielle Kingston is skeptical about the effectiveness of skincare products suggested to pair with her selected moisturizer for anti-aging benefits. She wants detailed explanations about how the cleanser, toner, and serum will work together and whether they are truly suitable for her skin type.

As the store associate, your role is to explain the benefits of the products, address any concerns about their effectiveness, and help Brielle make an informed decision.

Learning Objectives:
  • Understanding the product and its benefits for informed recommendations
  • Explaining product pairings clearly and engagingly
  • Encouraging consideration of additional products while respecting preferences
  • Paying attention to customer needs to tailor suggestions
  • Confidently suggesting complementary products to enhance decisions
Skills Assessed
  • Product Knowledge
  • Communication
  • Persuasion
  • Active Listening
  • Salesmanship

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No technical knowledge required.

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