Promoting New Products

About the Case

Ella Jamison, a 32-year-old interior designer from Youngstown, Ohio, is browsing a retail store for products to inspire her modern, open-concept urban loft project. A new product line of modular shelving units has caught her interest.

As the store manager, your task is to introduce the shelving units, focusing on customizable configurations, eco-friendly materials, and how they align with Ella’s sleek, contemporary aesthetic. Your goal is to help her see how these units can elevate her project while meeting her design needs.

Learning Objectives:

Understanding products line thoroughly to offer accurate information
Clearly explaining the product’s features and benefits
Convincing customer to try the new product by highlighting its unique advantages
Identifying customer’s interest, tailoring approaches to their needs
Delivering excellent service to create positive experiences and encourage customer loyalty

Skills Assessed

Product Knowledge
Communication
Persuasion
Sales Techniques
Customer Service

Customize Your Case
No technical knowledge required.

With the AI-Humans platform, create fully customizable AI-powered immersive scenarios for soft skills training. You have the power to:

Outline the case details
Define assessment rubrics
Select a character of your choice
Define user and character roles
Select virtual location suitable to case

Promoting New Products

Character’s Role

Customer

User’s Role

Salesperson

Scenario Location

Retail Store

Customize Your Case
No technical knowledge required.