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About the Case

Daphne Sullivan, a social media influencer with a large following, visits a restaurant intending to propose a mutually beneficial deal. She offers to write a glowing review on her platforms in exchange for free food, emphasizing the exposure and potential sales boost her endorsement can bring.

As the restaurant manager, your role is to evaluate Daphne’s proposal, discuss its feasibility, and consider how her influence could align with your marketing goals.

Learning Objectives:
  • Making fair decisions regarding the request, ensuring business integrity
  • Articulating the restaurant’s policy on complimentary items professionally
  • Maintaining composure and courtesy despite the influencer’s demands
  • Addressing the situation tactfully to prevent escalation
  • Explaining and enforcing the restaurant’s guidelines on promotions
Skills Assessed
  • Ethical Judgment
  • Communication Skills
  • Professionalism
  • Conflict Management
  • Policy Knowledge

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Navigating Celebrity Influencer Demands

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