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About the Case

Jackson Vale, a 29-year-old graphic designer from Atlanta, is considering purchasing a high-end graphic tablet. The tablet’s cost is higher than expected, causing concern about fitting it into his budget. 

As the salesperson, you need to address Jackson’s concerns by providing information about any available discounts, promotions, or alternative payment options. You should also highlight the tablet’s value and benefits to justify the cost. Your goal is to assist Jackson in making an informed purchasing decision while accommodating his budget constraints. 

Learning Objectives:
  • Understanding and effectively conveying detailed information about products or services 
  • Convincing the customer of the value of the product despite the price 
  • Explaining product pricing clearly and effectively 
  • Understanding the customer’s budget constraints 
  • Adopt problem solving measures to offer customer purchasing options
Skills Assessed
  • Negotiation  
  • Persuasion  
  • Communication  
  • Empathy  
  • Problem-Solving 

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Handling Price Objections

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